Posts Tagged ‘work’

summer lovin’

Those of you who know me in real life (IRL), know that the K fam has recently been soooo excited to announce that Frank is now flying out of a Milwaukee base instead of an Atlanta base.  Milwaukee (MKE) is roughly 1 1/2 to 2 hours away from our home, whereas Atlanta requires a 45 minute drive plus a 2 1/2 hour flight.  And, if that isn’t fun enough, Frank had to allow three or four flight options, just in case he got bumped or a flight was canceled.  On his way home, he would often be running from concourse to concourse trying to find an open flight – and that was often after an 8-10+ hour day of flying.  Sometimes he wouldn’t roll into our driveway until after 1 a.m. after starting his day at 6 a.m.  With travel to and from Atlanta factored in, Frank was averaging 6-7 full days home per month.  Needless to say, it was rough, but we made it work.

Actually, I look at it as a little feather in our cap that we made it work so well.  For all that we’ve been going through while he’s been commuting to Atlanta for the last year or so, including fertility treatments and a miscarriage, the fact that we are still so in love is a blessing from God.

TOOT TOOT. (that’s me, tooting our collective horn)

While I was prepared to continue having a long-distance marriage for a while longer, we were soooo blessed when Frank won the bid for the Milwaukee base earlier this summer.  Thanks to this new base, Frank was in training to fly a new aircraft which resulted in him being home on WEEKENDS!!  This is a rare occurrence, indeed.  As a result, we hosted a dessert and cocktail party this summer, we had a holiday together (4th of July!-note – because of his seniority, we do not usually expect to have any holidays together), we went to Summerfest AND the Wisconsin State Fair (two of our favorite things) and generally did weekend-type couple-y things.  I LOVED every minute of it.  Frank is almost done with training – he is finishing up initial operating experience, which basically means he is flying with a very experienced captain who will later sign off that he is a capable pilot and set him free for regular flying.

So it has been a good summer in the K house this year.  We have felt abundantly blessed with this new base and look forward to more time together this fall!

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last day in the ad agency world

Today is it – my last day at an ad agency.  When I was in college, I dreamed of being at an ad agency.  I thought there would be nothing cooler.  I have been privileged to work at ad agencies for the past 7 years of my life.  I’ve loved it.  I’ve hated it. I’ve met some of the coolest people I’ve ever known.  I’ve met some characters.  I’ve had clients call me screaming (and swearing).  I’ve had clients call me overjoyed.  I’ve seen some of the best work get scrapped.  I’ve canceled amazing media plans.  I’ve worked on teams where we negotiated amazing media programs with amazing media partners that had perfect synergy with our brands.  It’s a cool industry.  And at the end of the day, ads that are the blood, sweat and tears of teams of people inundate you in your home, at work, in your car, at the airport.  So many of us are annoyed by ads.  Entertained by ads.  Moved to take action (positively or negatively) by ads.  It’s cool to hate ads, but tell me you haven’t heard of a Sham-Wow or Tide or Toyota or Apple.  Tell me you don’t get just a little excited about the ads in the Superbowl.

Advertising is an art and it’s a science.  It’s communication at its best when it entertains and informs in :30 seconds or less, in a page or less, on a billboard on the highway, on a screen in an elevator.  It’s communication at its best when you remember the brand, the product.  And then you try it.  And you buy it.  And you recommend it.  It’s at its best when you feel that you discovered the product and become a spokesperson.

Advertising is an industry founded entirely ideas and dreams and thoughts.

The next time you experience an ad in a magazine, on TV, on a website, on the radio, on a billboard, on a bus, in an airport, on a train, on your cell phone – know that it started as an idea.  An idea that was probably hatched under the hot lights of a conference room.  Probably after hours.  By people running only on Diet Coke and Red bull and candy from the candy jar next to accounting.  And they draw from their experiences and their lives – the ones they have and the ones they wish they had.  And at 7:30 pm on a Tuesday, while memorizing the features and benefits and positioning statement of a product, someone speaks up and says, “Hey guys, I have an idea…”  And maybe that brave soul is a senior manager or an intern or a creative or a media person or a brand manager.  But it doesn’t matter because whoever has the idea, has the floor.

And this brave soul talks about a trip they took to a place they love and how it made them feel.  And then they talk about how that imagery would be a perfect visual analogy for the product in front of them.  And it ties in perfectly with this idea for a tag line that they have.  And then… And then there is a point where someone else, inspired, takes the hand-off on the idea and they build on it – I get what you’re saying –  it totally speaks to our target audience – it would work perfectly in these media options – we could shoot it in Argentina or Colorado or Iowa – and the vision for the execution and the next steps pull together like a snowball picking up speed rolling down a mountain.

And this avalanche of thinking takes over these ad agency folks lives.  Pictures are tacked up over their offices.  Media vendors are contacted, more ideas are brainstormed.  Plans.  Negotiations.  More late nights.  More lunches at their desks.

And one day, you’re making dinner and watching the 6 pm news.  And an ad for a car or a coffee maker or a shoe or a phone is in the first position of the commercial pod and the imagery reminds you of something you loved as a child.  A vacation you took, a place you went to – and you smile.  And you think, hmm, a new … interesting. And maybe you buy it or maybe you don’t.

That is advertising, when it goes well.

There are so many days when it doesn’t go well.  There are so many times when my eyes were bloodshot looking at a spreadsheet or a flowchart or a presentation.  There were many nights when I ate lunch and dinner at my desk.  When I drank more than 50 oz of diet coke.  When I walked out to the last car in the last row of the parking lot, lit by a solitary street light.

But it always felt worth it when it worked.

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Job Confusion….

Job Confusion….

So yeah, after all of this back and forth, some of you must be wondering where the heck I stand on my job situation. Do I like it? Do I hate it?

You know what? I don’t know. I think I like it … but then again… There are things I love, things I hate. Right now, I’m hating the hours.

Most Romantic-ist Husband Ever.

Frank has driven down to Chicago to pick me up from work twice this week, done all the grocery shopping, taken care of the taxes and is battling the NPD over a parking ticket I got at the train station after I couldn’t get the bills to go in the slot. It was quite dramatic–the machine wouldn’t even suck my dollar in to read it and then spit it out. As I was trying to jam money and bills in the machine, my train pulled up. I decided not to stick around and miss my train, so I ran down the tunnel, up the stairs on the other side and BARELY made my train. So anyway, got a $15 ticket. Blast it.

So anyway, Frank has been taking care of both of our lives for the past week and today he is cleaning the house and doing laundry. Do husbands REALLY come any better than this??? I doubt not! He always asks what he can do and doesn’t complain or whine. It’s fantastic!! He is just the super-duperist guy ever! 😀

Yay for good guys!

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I have a walk of shame. Well, sadly, I have two.

My first walk of shame is from my desk to the beverage station. For those of you who have not heard my tales of woe from the beverage station–Leo Burnett/Starcom supplies all of their lovely employees with soda. All you can drink–for free!!! Who DOESN’T love that?? But unfortunately I have worn a path from my desk to the station and back. This walk has resulted in many a day where I bounce giddily in my seat and annoy my cubemate.

My second walk of shame is from my desk to the Admin. Assistant’s desk. This walk has little or nothing to do with the AA–and everything to do with the table in front of her desk. This glorious table occasionally features the leftovers from meetings–huge muffins, assorted cookies, yummy bagels, cookies, fruit, pizza–you name it!

This second walk of shame is becoming a problem. I didn’t realize HOW MUCH of a problem until the AA stopped by my desk on her way to the bathroom to let me know the Proctor and Gamble team had a meeting and the table was loaded with yummy treats. While I was slightly embarassed by my reputation, I was also grateful to be given such a prime opportunity to raid the goody table. If she didn’t tell me, who knows what delicious treats would have passed me by!

That, my friends, would have been the real shame.

Happy eatin’!

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While my life mostly consists of work, there are other interesting things going on!

This weekend:

Friday night I have a retreat for my small group. We are going to the Summerfield Suites in Schaumburg.

Saturday, I am going to the bank and then I am going to do stuff… not sure what yet… anyone want to do stuff? Then Saturday night Frank and I are going to do something, but we’re not sure what. Possibly Jamie’s sister’s birthday. Hm. We shall see how coherent both of us are.

Sunday Frank and I go to church at 5:30 at Christ Church of Oak Brook. At first I thought, “NO WAY! A church at the MALL??? What an awesome idea!” But I was wrong. Oh well. This is still a nice church and I really like the pastor, Danny White.

That’s it for now!

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